The .gift gTLD was submitted by Dot Gift Limited with the purpose of creating a blank canvas for online gift shopping set within a secure environment.
The domain will serve as a space where individuals and businesses can interact and express themselves in a more targeted, secure and stable environment.
Dot Gift Limited has the intention of creating an Internet location that serves to create, produce and publish informative and innovative online shopping content to users.
The site will drive competition as the applicant expects new channels will be available that are not yet fulfilled by what is currently available on the market. At the moment, no gTLD on the Internet signifies the specialized subject matter the .gift domain would. Registrants of the .gift domain will be compelled to seek new and different ways to separate themselves from the competition.