A famous quote says: “First we eat, then we do everything else.” Food is so much more than sustenance. It unites us through shared experiences. It forms the backbone of many countries' economies. And it is one of the most searched product categories on the Internet. With so many web users searching for food related information, it is increasingly difficult to stand out from the crowd. Too many Internet chefs have spoilt the broth. Having a .kitchen domain name on your website will reserve your business a seat at the head table, and ensure your customers can smell what you are cooking.